Outsourced Brand Growth for PE-Backed Companies

Partnering with Private Equity & Venture Capital to drive value by building Brand Equity across portfolio

Most Portfolio Companies have limited marketing, communication and brand building capacity

Risks to Portfolio Companies

  • Weak pricing power

  • High customer acquisition costs 

  • Lower customer retention

  • Talent attrition & hiring challenges

  • Weak market differentiation

  • Reduced investor interest

Risks to Private Equity & VC

  • Lower exit multiples

  • Reduced ROI

  • Longer hold periods

  • Slower capital recycling

  • Weaker competitive positioning 

  • Limited buyer interest

Our Solution

World-class Brand, Marketing, and Communication services—outsourced

  • Fractional, scalable & flexible

  • Proven global Brand Building skills

  • Extra capacity without full-time hires

  • Seamless internal collaboration

  • Strategically aligned to PE growth mandates

Our Approach

Our full-service offering is strategic and data-backed to maximise the growth of Brand Equity

Insights

Data-backed stakeholder and brand analysis to identify risks, opportunities, and value levers

Strategy

Commercially driven brand advisory to improve market position and maximise returns

Execution

Targeted, best in class brand assets that build stakeholder loyalty, engagement and ROI

Our Services

We deploy fit-for-purpose solutions across the investment lifecycle

  • May include -

    • Assessing and optimising existing brand assets for quick impact

    • Refining value proposition to align with growth strategy

    • Enhancing website and digital presence for credibility and lead generation

    • Creating an interim marketing roadmap for the first 6-12 months

    • Developing customer retention and trust-building initiatives

    • Implementing quick-win demand generation campaigns to maintain momentum

    • Reviewing and updating sales materials to support revenue growth

    • Strengthening employer branding to retain key talent and attract new hires

    • Setting up marketing analytics and performance tracking systems

    • Establishing thought leadership through existing PR and media channels

  • May include -

    • Building and executing a scalable, data-driven marketing strategy

    • Launching targeted demand generation and performance marketing campaigns

    • Optimising digital marketing (SEO, paid media, automation, CRM)

    • Developing thought leadership content and executive visibility strategy

    • Refining brand positioning and competitive differentiation

    • Strengthening employer branding and talent attraction initiatives

    • Expanding PR and media presence to elevate brand authority

    • Implementing customer lifecycle marketing to improve retention and LTV

    • Aligning marketing and sales to improve conversion rates

    • Establishing structured reporting for marketing impact on growth metrics

  • May include -

    • Enhancing brand equity and perception with targeted market research

    • Scaling demand generation and customer acquisition strategies

    • Deepening customer engagement with loyalty programs and advocacy campaigns

    • Strengthening investor relations with compelling business storytelling

    • Refining marketing automation and data-driven decision-making

    • Executing executive branding initiatives for credibility in the industry

    • Implementing performance optimisation strategies across marketing channels

    • Expanding into new markets or customer segments through targeted campaigns

    • Establishing and tracking KPIs to measure marketing ROI

    • Developing case studies and proof points to highlight business success

  • May include -

    • Positioning the company for a premium valuation through brand perception management

    • Crafting exit-focused messaging to appeal to investors and buyers

    • Strengthening media presence and brand visibility in key industry publications

    • Refining investor and buyer-facing marketing materials (case studies, growth narratives)

    • Showcasing business performance through strategic storytelling and data-backed success metrics

    • Amplifying executive branding to support investor confidence

    • Enhancing digital footprint and SEO strategy to increase discoverability

    • Developing a transition marketing plan for post-exit brand continuity

    • Finalising marketing and brand playbooks for new ownership transition

    • Conducting a final brand equity assessment to support valuation arguments

Our Leadership

CAPITIL is led by seasoned communication principals

CLAIRE KEET, CEO

THALIA BRUINDERS, COO

Drawing from our global network of multi-disciplinary specialists, we build fit-for-purpose teams to meet the unique needs of the Portfolio Companies we work with. We work with experts across the disciplines of Brand, Advertising, People, Strategy, Design, Technology, AI, Research and Marketing.

Our Experience

Collectively, our team has worked with major brands around the world