Outsourced Brand Growth for PE-Backed Companies
Partnering with Private Equity & Venture Capital to drive value by building Brand Equity across portfolio

Most Portfolio Companies have limited marketing, communication and brand building capacity
Risks to Portfolio Companies
Weak pricing power
High customer acquisition costs
Lower customer retention
Talent attrition & hiring challenges
Weak market differentiation
Reduced investor interest
Risks to Private Equity & VC
Lower exit multiples
Reduced ROI
Longer hold periods
Slower capital recycling
Weaker competitive positioning
Limited buyer interest

Our Solution
World-class Brand, Marketing, and Communication services—outsourced
Fractional, scalable & flexible
Proven global Brand Building skills
Extra capacity without full-time hires
Seamless internal collaboration
Strategically aligned to PE growth mandates

Our Approach
Our full-service offering is strategic and data-backed to maximise the growth of Brand Equity
Insights
Data-backed stakeholder and brand analysis to identify risks, opportunities, and value levers
Strategy
Commercially driven brand advisory to improve market position and maximise returns
Execution
Targeted, best in class brand assets that build stakeholder loyalty, engagement and ROI

Our Services
We deploy fit-for-purpose solutions across the investment lifecycle
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May include -
Assessing and optimising existing brand assets for quick impact
Refining value proposition to align with growth strategy
Enhancing website and digital presence for credibility and lead generation
Creating an interim marketing roadmap for the first 6-12 months
Developing customer retention and trust-building initiatives
Implementing quick-win demand generation campaigns to maintain momentum
Reviewing and updating sales materials to support revenue growth
Strengthening employer branding to retain key talent and attract new hires
Setting up marketing analytics and performance tracking systems
Establishing thought leadership through existing PR and media channels
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May include -
Building and executing a scalable, data-driven marketing strategy
Launching targeted demand generation and performance marketing campaigns
Optimising digital marketing (SEO, paid media, automation, CRM)
Developing thought leadership content and executive visibility strategy
Refining brand positioning and competitive differentiation
Strengthening employer branding and talent attraction initiatives
Expanding PR and media presence to elevate brand authority
Implementing customer lifecycle marketing to improve retention and LTV
Aligning marketing and sales to improve conversion rates
Establishing structured reporting for marketing impact on growth metrics
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May include -
Enhancing brand equity and perception with targeted market research
Scaling demand generation and customer acquisition strategies
Deepening customer engagement with loyalty programs and advocacy campaigns
Strengthening investor relations with compelling business storytelling
Refining marketing automation and data-driven decision-making
Executing executive branding initiatives for credibility in the industry
Implementing performance optimisation strategies across marketing channels
Expanding into new markets or customer segments through targeted campaigns
Establishing and tracking KPIs to measure marketing ROI
Developing case studies and proof points to highlight business success
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May include -
Positioning the company for a premium valuation through brand perception management
Crafting exit-focused messaging to appeal to investors and buyers
Strengthening media presence and brand visibility in key industry publications
Refining investor and buyer-facing marketing materials (case studies, growth narratives)
Showcasing business performance through strategic storytelling and data-backed success metrics
Amplifying executive branding to support investor confidence
Enhancing digital footprint and SEO strategy to increase discoverability
Developing a transition marketing plan for post-exit brand continuity
Finalising marketing and brand playbooks for new ownership transition
Conducting a final brand equity assessment to support valuation arguments

Our Leadership
CAPITIL is led by seasoned communication principals
CLAIRE KEET, CEO
THALIA BRUINDERS, COO
Drawing from our global network of multi-disciplinary specialists, we build fit-for-purpose teams to meet the unique needs of the Portfolio Companies we work with. We work with experts across the disciplines of Brand, Advertising, People, Strategy, Design, Technology, AI, Research and Marketing.
Our Experience